Dave Peterson isn’t your average CEO. As the leader of four thriving businesses, including PUR-FORM, Dave has built a career on solving problems and optimizing solutions–whether in business or health. He has turned his personal experiences into a mission to revolutionize healthcare by integrating advanced treatments with a holistic approach.
From Business to Wellness: The Birth of PUR-FORM
Dave’s passion for entrepreneurship collided with this family’s health challenges when his daughter was diagnosed with PCOS at 15. Frustrated by the lack of resources available at the time, Dave turned his problem-solving mindset toward creating solutions. This personal journey sparked the vision for PUR-FORM: a one-stop wellness center that combines advanced therapies like peptide therapy, hormone optimization, wellness treatments, and regenerative medicine with a focus on quality care over quantity.
The Power of Routine: Optimizing Health for Peak Performance
Success doesn’t happen by accident–it’s built on discipline. Dave’s day starts at 4 AM with bulletproof coffee and a review of his businesses that span across six different time zones. A staple in his routine are supplements and wellness treatments like peptide therapies, hormone optimization, and recovery protocols for health optimization, and managing pain and injuries. Afterward, he dives into cardio and weight training to keep his body performing at its best. For Dave, health isn’t just personal–it’s professional. He sees his body as his most valuable business asset, requiring consistent care to sustain high performance.
Innovating Healthcare: Quality Over Quantity
PUR-FORM stands apart by prioritizing quality care over the volume-driven model of traditional healthcare. The center provides access to treatments like cryotherapy, red light therapy, stem cell therapy, peptide therapy, EBO2, and hormone replacement therapy under one roof, providing comprehensive solutions tailored to individual needs. This integrative approach reflects Dave’s vision of healthcare as an interconnected system capable of transforming lives.
A Vision for the Future
With a focus on solving problems–whether in business or health–Dave continues to push boundaries. His entrepreneurial drive and commitment to wellness are redefining what it means to balance health, wealth, and time in today’s fast-paced world. Check out the full podcast episode here.
